✅ Home Pricing Checklist for Sellers
Pricing your home right from the start is one of the most important steps in the selling process. This checklist breaks down key strategies to help you avoid common pricing mistakes, attract the right buyers, and sell faster—without leaving money on the table. Whether you’re preparing to list next week or just starting to explore your options, these tips will guide you through a data-driven, market-smart pricing plan.
📍Local Market Research
☐ Pull a Comparative Market Analysis (CMA)
☐ Focus on similar homes in your neighborhood (style, size, age)
☐ Compare sold prices – not just listings
☐ Note days on market (DOM) trends
☐ Adjust for seasonal demand in West Michigan
💵 Buyer Psychology
☐ Price within common search ranges (e.g., $200k–$225k, $250k–$275k)
☐ Avoid odd numbers like $276,500 — stay within searchable brackets
☐ Consider pricing just below a psychological threshold (e.g., $299,900 vs $305,000)
🛠️ Home Condition & Features
☐ List recent upgrades (kitchen, bath, roof, HVAC)
☐ Identify anything that needs repair
☐ Consider how your home compares to nearby listings in finish level
☐ Stage the home to highlight value
📊 Market-Specific Factors
☐ Check price per sq ft in your neighborhood
☐ Review current inventory levels (seller’s vs. buyer’s market)
☐ Track school district or lake-access premiums
☐ Stay current with interest rate impacts on buyer behavior
🧠 Emotion vs. Market Reality
☐ Leave emotion out of pricing
☐ Don't base list price on what you need financially
☐ Understand that personal upgrades don’t always add dollar-for-dollar value
📅 Launch Strategy
☐ Consider listing early in the week (Monday–Wednesday)
☐ Price slightly under market for multiple-offer potential (if demand is high)
☐ Watch for feedback in the first 7–10 days
☐ Adjust quickly if traffic is low or feedback indicates pricing is off
🤝 Work with a Trusted Local Agent
☐ Choose someone who knows the Your market inside and out
☐ Ask for honest advice about your home’s pricing potential
☐ Get help preparing for appraisal if needed
