Digital Tools Help Sellers Track Market Interest in Real Time

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Picture a seller in West Michigan, sipping coffee at their kitchen table, eyes glued to a smartphone screen. A dashboard pulses with live data: 53 buyers have viewed their home listing, 15 saved it, and three showings are booked for tomorrow. This isn't a pipe dream it's the cutting-edge reality of PropTech in 2025, amplified by the seismic shifts from the NAR settlement. As real estate commissions evolve, digital tools like SidedoorApp empower sellers with real-time insights, transforming how homes are marketed and sold in competitive regions like Michigan and Florida.

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A New Era for Real Estate Commissions

The NAR settlement, finalized in 2024, dismantled the traditional 5-6% commission model. Sellers now negotiate fees directly with agents, a change that, according to Yahoo Finance, hasn't drastically cut costs but has opened the door to flexibility. This shift has fueled the rise of a la carte PropTech platforms, allowing sellers to select specific services like real-time analytics or social media campaigns without committing to a full-service agent. In markets like Holland, Michigan, or Florida's waterfront communities, where timing and buyer interest can make or break a sale, this control is invaluable.

SidedoorApp, for instance, lets sellers mix and match services, from listing management to targeted Instagram promotions. This modular approach aligns with the post-NAR landscape, where transparency and choice define the seller's experience. But what makes these tools tick, and how are they reshaping the home-selling process?

Data-Driven Selling: The PropTech Edge

Real-time analytics are the heartbeat of modern home selling. Platforms like SidedoorApp track metrics like click-through rates, saved searches, and showing requests, giving sellers a clear picture of buyer interest. In Michigan's competitive West Michigan market, a seller might see a spike in views after tweaking their listing to highlight a lakefront view. In Florida, where seasonal buyers flood the market, tools can pinpoint when out-of-state interest peaks, guiding pricing decisions.

Social media amplifies this data. Platforms like TikTok, YouTube, and Instagram key channels for SidedoorApp users turn listings into viral moments. A Florida seller reported a 200% surge in inquiries after posting a 30-second TikTok tour of their beachside condo. Meanwhile, a 2022 study by Walter Coleman and colleagues, published on arXiv, explored how mobile location data can enhance real estate pricing models. By analyzing buyer movement patterns, such data improves the accuracy of predictive tools, helping sellers set prices that reflect true market demand.

This isn't just about numbers it's about strategy. Sellers can adjust listings in real time, scheduling open houses when interest peaks or tweaking prices based on data-driven insights. For agents, these tools streamline workflows, letting them focus on high-potential leads rather than chasing dead ends.

Real-World Wins in Target Markets

In West Michigan, a seller using SidedoorApp noticed a flurry of activity on their listing after emphasizing a newly upgraded kitchen. Real-time data showed 25 showings in a week, prompting a slight price increase that netted multiple offers. In Florida, a waterfront property owner collaborated with a title company and lender through the platform, shaving days off the closing process. These stories highlight SidedoorApp's strength: connecting sellers with local partners like West Edge Realty or Chicago Title's Holland office to streamline transactions.

The a la carte model is a standout. Sellers pay only for what they need say, analytics or a targeted ad campaign while bypassing full-service fees. Title companies, lenders, and inspectors benefit too, gaining visibility in deals they might otherwise miss. In Michigan, firms like Lake Michigan Credit Union integrate with these platforms to offer tailored financing, while agents leverage social media accounts, like Todd VanHaitsma's Instagram, to draw buyers with engaging content.

This collaborative approach flips the script on traditional real estate. Instead of operating in silos, service providers work together to meet seller's needs, creating a more efficient, transparent process.

Hurdles in the PropTech Revolution

Adoption isn't universal. Some sellers, particularly in less tech-savvy demographics, find dashboards intimidating. Others, accustomed to full-service agents, expect a single point person to handle everything. As SidedoorApp's research notes, “It's a startup business, and people want a more polished website.” Established brokerages like Real Estate One pour millions into marketing, making it tough for startups to compete.

The NAR settlement adds complexity. Misconceptions abound some sellers assume “negotiable commissions” mean “free” or “cheap.” Realtor.com clarifies that while commissions are flexible, agents still command fees for their expertise. PropTech platforms must educate users on these realities while proving their value against legacy competitor's marketing firepower.

Another challenge: market-specific nuances. In Michigan, where seasonal slowdowns can stall sales, real-time data must be paired with local expertise. In Florida, where competition is fierce, sellers need tools that stand out in a crowded digital space. Overcoming these hurdles requires clear communication and intuitive design, areas where startups like SidedoorApp are still refining their approach.

Opportunities in a Shifting Landscape

The post-NAR era is ripe for innovation. Real-time data empowers sellers with transparency, letting them negotiate from a position of strength. A Michigan seller with data showing 30 showings in a week can confidently push for a higher offer. Agents, freed from low-value tasks, close deals faster. For a la carte platforms, this creates a niche in markets where flexibility is prized.

Local partnerships amplify impact. In Michigan, firms like Premier Lakeshore offer specialized services through PropTech platforms, while Florida's seasonal markets benefit from targeted social media campaigns. The result? A more connected ecosystem where sellers, agents, and service providers align for faster, smarter sales.

Negotiation is another win. List With Clever outlines strategies for securing lower commissions, such as comparing agent rates or leveraging market data. Sellers armed with real-time insights can drive harder bargains, ensuring they maximize value in a post-NAR world.

The Future of Home Selling

The real estate landscape is evolving, and PropTech is at the forefront. Tools like SidedoorApp give sellers unprecedented control, from tracking buyer interest to customizing services. In Michigan and Florida, where market dynamics demand agility, these platforms are proving their worth. The NAR settlement has leveled the playing field, but it's the data-driven insights that give sellers an edge.

Looking ahead, AI could take this further. The 2022 arXiv study suggests predictive models using mobile data could forecast time-on-market or optimal pricing with pinpoint accuracy. For now, the message is clear: sellers who embrace digital tools aren't just keeping pace they're setting the pace. Whether listing a historic home in Holland or a condo in Miami, the ability to monitor, adjust, and act in real time is reshaping what it means to sell smart in 2025.

Frequently Asked Questions

How do real-time analytics help home sellers track buyer interest?

Real-time analytics platforms like SidedoorApp track key metrics including click-through rates, saved searches, and showing requests to give sellers a clear picture of buyer demand. For example, sellers can see when their listing gets a spike in views after highlighting features like lakefront views or upgraded kitchens, allowing them to adjust pricing or schedule open houses when interest peaks. This data-driven approach helps sellers make strategic decisions rather than guessing about market response.

How are social media platforms like TikTok and Instagram changing home sales?

Social media platforms are turning real estate listings into viral marketing opportunities, with sellers reporting significant increases in buyer inquiries after posting engaging content. For instance, one Florida seller saw a 200% surge in inquiries after posting a 30-second TikTok tour of their beachside condo. Platforms like SidedoorApp leverage Instagram, TikTok, and YouTube to amplify listings beyond traditional MLS exposure, helping sellers reach younger, tech-savvy buyers who discover homes through social media.

What changes did the NAR settlement bring to real estate commissions in 2024?

The NAR settlement dismantled the traditional 5-6% commission model, allowing sellers to negotiate fees directly with agents and choose à la carte services instead of full-service packages. While costs haven't drastically decreased according to Yahoo Finance, sellers now have more flexibility to select specific services like real-time analytics or social media campaigns without committing to a complete agent package. This has opened doors for PropTech platforms that let sellers customize their home-selling experience.

Disclaimer: The above helpful resources content contains personal opinions and experiences. The information provided is for general knowledge and does not constitute professional advice.

You may also be interested in: Side Door

Home buying or selling shouldn't mean paying for services you don't use or need. Now, with new rules, you can choose exactly what you pay for. Side Door's smart match engine connects you with vetted agents offering flexible service levels, so you pay only for what you use. Keep the guidance, skip the extras, and save thousands and still get the keys in hand. Join Side Door for FREE today!

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